VerdictAI
#3 in Best Dewy / Luminous Foundations

Maybelline Fit Me Dewy + Smooth Liquid Foundation Makeup, Classic Ivory, 1 Count (Packaging May Vary)

Best for

Best drugstore (under $20)

Amazon rating

★★★★★4.5(36,530)

Amazon aggregate, one input among many in the Verdict Score

Verdict scoreGreat
80/ 100

Current price

$8.98

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Updated May 18, 2026 · 1 min read

Maybelline Fit Me Dewy + Smooth Liquid Foundation Makeup, Classic Ivory, 1 Count (Packaging May Vary)

Sources behind this verdict

10 reviewers weighted by source trust

Methodology →

The consensus

What reviewers found

Synthesized across the trust-weighted source mix below.

Across the reviewers we read, Maybelline Fit Me Dewy + Smooth is the default drugstore recommendation for a dewy finish on normal-to-dry skin. A today.com mention in the signals praises it as noncomedogenic, buildable, hydrating, and long-wearing with SPF. An r/AustralianMakeup commenter called the finish "dewy but not too dewy" and said it doesn't settle into texture, and the Amazon footprint of 36,000+ reviews at a 4.5 average reinforces broad satisfaction at the $9 price point.

What reviewers liked

  • High-volume Amazon signal (36,000+ reviews) at 4.5 stars
  • Under $10 with SPF and a genuinely dewy finish
  • Multiple community sources praise hydration on dry skin
  • today.com flagged it as noncomedogenic and buildable

Where it falls short

  • Community threads flag shine breakthrough on oily/combo skin by mid-day
  • Walmart verified reviews mention patchy wear after ~6 hours
  • Some reviewers call the consistency runny and hard to blend
  • Shade range is narrower than prestige competitors

Across the reviews

Synthesis · not our verdict

Across the reviewers we read, Maybelline Fit Me Dewy + Smooth is the default drugstore recommendation for a dewy finish on normal-to-dry skin. A today.com mention in the signals praises it as noncomedogenic, buildable, hydrating, and long-wearing with SPF. An r/AustralianMakeup commenter called the finish "dewy but not too dewy" and said it doesn't settle into texture, and the Amazon footprint of 36,000+ reviews at a 4.5 average reinforces broad satisfaction at the $9 price point.

The honest pushback in the signals is around longevity and finish drift. An r/drugstoreMUA thread titled "Fit Me Dewy + Smooth Super Shiny" flags that the dewy finish can tip into greasy by mid-day on combination skin, and a Walmart verified reviewer noted patchiness after about six hours. Older r/drugstoreMUA threads call it runny and tricky to blend. The consensus is that for the price, the formula punches well above its weight, but oily-skin users will need setting powder and combination-skin users should expect a touch-up by afternoon.

Key specs

Source: Amazon listing
Maybelline Fit Me Dewy Foundation With Spf
Ideal for normal to dry skin, this liquid foundation hydrates and smoothes skin texture for a natural-looking, luminous finish; Protects with SPF 18
A Shade That Fits Me
Maybelline Fit Me liquid foundation provides coverage for a wide array of skin tones, from Ivory to Mocha; Use as a full face foundation with buildable coverage for a flawless, natural-looking, "I woke up like this" finish
Best Face Forward
Maybelline has sheer, medium, and full coverage foundation in liquid and powder foundation formulas, and a range of concealers, face primers, contour, highlighter, and pressed and setting powder to help you create a perfect canvas
Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
Remove Maybelline Makeup With Micellar Water
Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup

What customers say

2 verified voices
I bought this and it's gorgeous! A beautiful dewy but not too dewy finish and doesn't settle or show up textures skin. Just looks amazing.
Supportingvia r/AustralianMakeup
I tried it awhile back and from what I remember, it lasted about an average amount of time (prep and setting could make it last longer than on its own).
Supportingvia r/drugstoreMUA

Trust tier reflects our editorial assessment of the source, not the individual quote. Hover for the rationale. See how we tier sources →

Video review

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MAYBELLINE FIT ME DEWY & SMOOTH FOUNDATION ...” · YouTube

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