VerdictAI
#3 in Best Mascaras

Heroine Make by KissMe Volume & Curl Mascara New Black | Waterproof, Volumizing & Lengthening Mascara for Thick, Defined Lashes |…

Heroine Make

Best for

Best curling and waterproof

Amazon rating

★★★★★4.4(2,148)

Amazon aggregate, one input among many in the Verdict Score

Verdict scoreGreat
84/ 100

Based on 1 trusted source

Current price

$18.00

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Updated May 18, 2026 · 1 min read

Heroine Make by KissMe Volume & Curl Mascara New Black | Waterproof, Volumizing & Lengthening Mascara for Thick, Defined Lashes |…

Sources behind this verdict

10 reviewers weighted by source trust

Methodology →

The consensus

What reviewers found

Synthesized across the trust-weighted source mix below.

Across the reviewers we read, Heroine Make Volume & Curl is the mascara specialist communities trust for two specific jobs: locking in a curl on straight lashes and surviving heat, tears, and humidity without raccoon eyes. Five separate high-trust r/AsianBeauty threads independently praise its smudge resistance, with one user noting they could rub their lashes vigorously without transfer. today.com's coverage echoed the single-coat length payoff that AsianBeauty regulars describe.

What reviewers liked

  • Five high-trust r/AsianBeauty threads converge on excellent smudge resistance and curl retention
  • today.com noted dramatic length from a single coat, a finding multiple reviewers echoed
  • Strong fit for straight or downturned lashes that fight curl, per repeated community testimony
  • Waterproof performance praised even under tears and humidity

Where it falls short

  • One high-trust r/AsianBeauty user on the new formula said they would not repurchase despite curl-hold
  • r/AsianBeauty comments on the related 'Long Up' formula describe a hard, crunchy dry-down
  • Smaller verified-review base (2,148 on Amazon) than the drugstore giants in this category
  • Requires a dedicated oil-based or balm remover, per multiple AsianBeauty commenters

Across the reviews

Synthesis · not our verdict

Across the reviewers we read, Heroine Make Volume & Curl is the mascara specialist communities trust for two specific jobs: locking in a curl on straight lashes and surviving heat, tears, and humidity without raccoon eyes. Five separate high-trust r/AsianBeauty threads independently praise its smudge resistance, with one user noting they could rub their lashes vigorously without transfer. today.com's coverage echoed the single-coat length payoff that AsianBeauty regulars describe.

The disagreement worth surfacing: one r/AsianBeauty thread on the newer Heroine Make formula reported curl-hold and lengthening were good but the user would not repurchase, and another flagged that the 'Long Up' sibling formula dries hard and crunchy. Verified-purchase volume on Amazon (2,148 reviews, 4.4 average) is smaller than the drugstore giants here, so the signal leans more on community depth than mass-market reach. For anyone with stick-straight lashes or a humid climate, this is the most consistently recommended pick in the pool.

Key specs

Source: Amazon listing
Long EX Fiber Formula
Features extended fiber technology that helps lashes appear longer and more defined with each coat, creating noticeable length and separation for a fuller look
Curl-Boosting Blend
Formulated with curl-locking ingredients and shape-retaining polymers to help lift lashes and maintain curl throughout the day for long-lasting, natural volume
Enhanced Adhesion & Smoothness
Formulated with newly developed EX Adhesion Powder and Smooth EX Powder, this mascara creates beautifully defined lashes with enhanced adhesion and a smooth, natural finish
Advanced Waterproof Formula
Resistant to tears, sweat, humidity, oil, and rubbing, helping lashes stay voluminous and defined without smudging or flaking, even in tough conditions
Eyelash Conditioning Ingredients
Enriched with six nourishing oils and botanical extracts to help support lash comfort and care during wear, keeping lashes soft and healthy looking

What customers say

2 verified voices
It's lengthening enough for me, does not get clumpy, separates my lashes well and does not weigh them down at all. I usually like to do two ...
Trustedvia r/AsianBeauty
What I love about them is that they don't smudge! They don't last long(for me, at least), but they won't leave you with raccoon eyes either, ...
Trustedvia r/AsianBeauty

Trust tier reflects our editorial assessment of the source, not the individual quote. Hover for the rationale. See how we tier sources →

Video review

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Kiss Me Heroine Make Mascaras Review” · YouTube

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