Italic Ultraplush 100% Australian Cotton Hand Towels - Set of 2 Luxury Hand Towels, Ultra Soft and Highly Absorbent 800GSM Towels…
Italic
Best for
Best premium
Amazon rating
Amazon aggregate, one input among many in the Verdict Score
Current price
$54.00
Updated May 18, 2026 · 1 min read
Sources behind this verdict
2 reviewers weighted by source trust
The consensus
What reviewers found
Synthesized across the trust-weighted source mix below.
Across the reviewers we read, the Italic Ultraplush is the premium-tier consensus pick. bhg.com calls it their top hand-towel choice, citing dry time, value relative to luxury competitors, and overall quality. nymag.com recommends it specifically as a bouncy alternative to higher-priced plush towels — framing it as the value entry inside the premium category, not the cheapest plush option overall.
What reviewers liked
- bhg.com's top hand-towel pick on dry time, value, and quality
- nymag.com recommends it as a more affordable plush option versus higher-end luxury towels
- 800 GSM Australian cotton delivers genuine hotel-weight feel
- Strong 4.6 Amazon average, even if the sample is modest
Where it falls short
- By far the highest per-towel cost in this roundup ($54 for a 2-pack)
- Heavy plush construction takes longer to dry between uses
- Some BuyItForLife threads argue dense plush towels 'push water around' rather than absorbing efficiently
- Small retailer review base compared to mass-market Turkish sets, so long-term durability data is thinner
Across the reviewers we read, the Italic Ultraplush is the premium-tier consensus pick. bhg.com calls it their top hand-towel choice, citing dry time, value relative to luxury competitors, and overall quality. nymag.com recommends it specifically as a bouncy alternative to higher-priced plush towels — framing it as the value entry inside the premium category, not the cheapest plush option overall.
The construction story is 800 GSM, 100% Australian cotton, which puts it firmly in plush-hotel territory. Verified-purchase retailer reviewers on Amazon and Walmart back up the heft and softness claims, with the 4.6 average rating across 150 Amazon reviews trending positive — though that's a much smaller sample than the mass-market Turkish sets in this roundup.
The consistent caveats are price and weight. At $54 for a set of two, per-towel cost is roughly 10× the bulk salon packs. And the BuyItForLife camp that prefers Turkish-cotton flat-weaves explicitly argues that very plush towels
- Premium Australian Cotton for Unmatched Softness – Crafted from 100% ultra-plush Australian cotton, these towels offer an indulgent feel against your skin, ensuring a luxurious drying experience. The natural cotton fibers are breathable and absorb moisture quickly, making them perfect for daily use in the bathroom or at the spa.
- This pack includes 2 Hand Towels
- Oeko-Tex Certified for Eco-Friendly Comfort – Certified by the Oeko-Tex Standard 100, these towels are guaranteed free of harmful chemicals, ensuring safety for you and your family. The towels are made from sustainably sourced Australian cotton, known for its high quality and water-efficient cultivation, so you can indulge guilt-free in everyday luxury
- 800 GSM Luxury Weight for Ultimate Comfort – With an impressive 800 GSM (grams per square meter), these towels provide the luxurious feel of 5-star hotel quality. The dense cotton weave ensures an ultra-plush texture, exceptional absorbency, and long-lasting durability, making every shower feel like a spa experience.
- Available in Standard and Luxe Sets – Choose the perfect set for your needs: the Standard Set includes 2 washcloths, 2 hand towels, and 2 bath towels, while the Luxe Set includes 2 washcloths, 2 hand towels, and 2 oversized bath sheets. Both sets offer incredible value and ensure you have everything you need for a complete bathroom upgrade.
Towels made of supima cotton last an extremely long time and hold up well to frequent washing, IMO. I've got towels from a few different brands ...
Fluffy towels feel like they just push the water around. On that note, I prefer vintage 100% cotton towels with a dense weave. Maine302. • ...
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