VerdictAI
#4 in Best Memory Foam Mattresses

Novilla Bliss Memory Foam Mattress Queen, 10 Inch Gel Queen Mattress in a Box for Cooling Comfort & Pressure Relieving, Target…

Novilla · 1 more pick

Best for

Best for side sleepers

Amazon rating

★★★★★4.4(30,941)

Amazon aggregate, one input among many in the Verdict Score

Verdict scoreGood
77/ 100

Current price

$269.99

Check Price

Updated Jun 27, 2026 · 1 min read

Novilla Bliss Memory Foam Mattress Queen, 10 Inch Gel Queen Mattress in a Box for Cooling Comfort & Pressure Relieving, Target…

Sources behind this verdict

10 reviewers weighted by source trust

Methodology →

The consensus

What reviewers found

Synthesized across the trust-weighted source mix below.

Across the reviewers we read, the Novilla Bliss is positioned as a deep-contouring, affordable foam bed that suits side sleepers who want a pronounced hug. naplab described it as having very deep sinkage and very low bounce with a traditional memory foam feel and high body engagement, and Sleepopolis reviewed it as a budget-focused option. Sleep Doctor, which we weight as supporting evidence, found both the 10-inch and 12-inch models performed best for side and back sleepers under about 130 pounds, which lines up with the deep-contour profile.

What reviewers liked

  • naplab confirms deep contouring and pressure-relieving sinkage suited to side sleepers
  • Sleep Doctor found it performed best for side and back sleepers under ~130 lb
  • Very large shared verified-purchase base (4.4 stars, 30k+ ratings) and positive r/Mattress sentiment

Where it falls short

  • naplab notes very deep sinkage and very low bounce, which heavier sleepers may dislike
  • Community reviewers warn it is firmer than its 'plush' marketing suggests
  • Deep contour can sleep warmer and make repositioning harder

More from Novilla

See all Novilla picks →

Embed our score

Sell this product? Show off the rank.

Free badge for the brand, retailer, or anyone covering this product. Copy the snippet and paste it anywhere HTML works. Updates automatically when the ranking changes.

VerdictAI score badge for Novilla Bliss Memory Foam Mattress Queen, 10 Inch Gel Queen…

Includes a credit link back to this page. No tracking; no JavaScript.

Across the reviews

Synthesis · not our verdict

Across the reviewers we read, the Novilla Bliss is positioned as a deep-contouring, affordable foam bed that suits side sleepers who want a pronounced hug. naplab described it as having very deep sinkage and very low bounce with a traditional memory foam feel and high body engagement, and Sleepopolis reviewed it as a budget-focused option. Sleep Doctor, which we weight as supporting evidence, found both the 10-inch and 12-inch models performed best for side and back sleepers under about 130 pounds, which lines up with the deep-contour profile.

The r/Mattress community is enthusiastic at the price, with multiple owners calling it firm-yet-plush, good for back and hip relief, and one side sleeper specifically endorsing it. Reviewers consistently caution that despite the contour it is not a soft, melting surface, so expectations matter. The deep-sinkage character is a double-edged signal, excellent for lightweight side sleepers seeking pressure relief, less ideal for heavier sleepers or those who dislike feeling enveloped, which keeps it from ranking higher overall.

Key specs

Source: Amazon listing
【Pressure Relief & Spinal Alignment】This mattress queen features a 3-layer foam design that helps relieve pressure and promote proper spinal alignment. The NanoGel memory foam gently contours to your body, while the comfort and support layers work together to distribute weight evenly and ease tension on key pressure points like the back and hips. This mattress queen size is certified by the ACA. Designed to provide balanced support and a more restful sleep experience.
【Cooling Comfort for Restful Sleep】The soft knitted cover delivers an instantly cool and refreshing sensation. The novilla queen mattress features cooling NanoGEL memory foam that actively dissipates heat and minimizes moisture buildup—ideal for hot sleepers. Crafted with plant-infused fiber of the comfort foam, the 10 inch queen mattress effectively absorbs odor, delivering a fresh and blissful sleep experience, so you wake up energized for the day ahead.
【Isolates Partner's Movements & Reinforced Edge Support】 The triple-layer queen mattress construction works together to absorb motion at every level, significantly reducing movement transfer across the mattress. Whether you sleep alone or with a partner, there is minimal disruption. Reinforced edge support frees you from feeling like you are going to roll off the side of the queen memory foam mattress while lying it.
【Certified Safe & Healthy Sleep】The 10 inch mattress queen is crafted with CertiPUR-US certified foam, made without harmful substances. The soft-to-touch cover meets rigorous skin safety standards for a gentl sleep surface. ISPA certification verifies its compliance with international sleep product standards for quality and durability. The novilla queen size mattress delivers you a cloud-like experience.
【Queen Size Mattress in a Box】Your queen size mattress arrives rolled and compressed in a box. It is easy to set up and fits all kinds of bed frames. Typically, the memory foam mattress regains its full shape within 72 hours, using it sooner may help speed up the expansion process. We offer you a 100-day free trial and a 10-year protection with the bed mattress queen.

What customers say

2 verified voices
It is AMAZING. We love it. This is the mattress we wanted AT ANY PRICE. She can't tell when I move around at night, it's firm enough as we like, but soft ...
Supportingvia r/Mattress
A friend of mine bought a Novilla mattress a year ago and she raves about it being the best mattress she's ever slept on.
Supportingvia r/Mattress

Trust tier reflects our editorial assessment of the source, not the individual quote. Hover for the rationale. See how we tier sources →

Video review

0 views

Novilla Bliss Review - Memory Foam Mattress for $400?!” · YouTube

If the consensus convinced you

Check current price on Amazon

Pricing and availability change frequently. Tap through to confirm before buying.