Blue Buffalo Bits Soft Dog Treats for Training, Made with Natural Ingredients & Enhanced with DHA, Beef Recipe, 19-oz Bag
Blue Buffalo
Best for
Best soft training treat at scale
Amazon rating
Amazon aggregate, one input among many in the Verdict Score
Based on 1 trusted source
Current price
$13.39
Updated May 14, 2026 · 1 min read

Sources behind this verdict
10 reviewers weighted by source trust
The consensus
What reviewers found
Synthesized across the trust-weighted source mix below.
Across the reviewers we read, Blue Buffalo Bits in the beef recipe has one of the strongest verified-purchase profiles in the category — 4.8 stars across nearly 14,000 Amazon reviews — and a r/puppy101 poll thread on favorite store-bought training treats explicitly names Blue Bits with positive sentiment. Reviewers on Walmart and Target consistently describe the same things: soft, semi-moist, easy to break in half for small dogs, and accepted by picky eaters. The disagreement worth surfacing is around the Blue Buffalo brand itself.
What reviewers liked
- 4.8-star average across roughly 14,000 Amazon reviews — among the strongest verified profiles in the category
- Endorsed by name in r/puppy101 training-treat threads
- Soft, breakable texture is well suited to small dogs and rapid training reps
- Real beef listed as first ingredient; includes DHA
- Contains brown rice and oatmeal, sidestepping the grain-free DCM concern flagged elsewhere
Where it falls short
- High-trust r/dogs and r/DogAdvice threads raise ongoing Blue Buffalo brand controversies
- A r/puppy101 user reported persistent puppy diarrhea after switching to Blue Buffalo
- Some reviewers note pieces dry out quickly once the bag is opened
- Larger than ideal for very small breeds without breaking in half
Across the reviewers we read, Blue Buffalo Bits in the beef recipe has one of the strongest verified-purchase profiles in the category — 4.8 stars across nearly 14,000 Amazon reviews — and a r/puppy101 poll thread on favorite store-bought training treats explicitly names Blue Bits with positive sentiment. Reviewers on Walmart and Target consistently describe the same things: soft, semi-moist, easy to break in half for small dogs, and accepted by picky eaters.
The disagreement worth surfacing is around the Blue Buffalo brand itself. High-trust threads in r/dogs and r/DogAdvice rehash the brand's history of consumer complaints and the broader grain-free DCM conversation, and a r/puppy101 post specifically describes a puppy developing persistent diarrhea on Blue Buffalo that resolved after switching brands. Other commenters in the same threads report years of uneventful feeding. The treats include grains (brown rice, oatmeal), which somewhat sidesteps the grain-free DCM concern flagged for other Blue Buffalo lines.
For most adult dogs without known sensitivities, the consensus is positive — these are a workable, widely available soft training treat. For puppies or sensitive dogs, the community signal suggests buying the smallest bag first.
- Real Beef First
- BLUE Bits dog training treats are made with delicious real beef as the first ingredient making them an ideal reward for your best friend’s best behavior
- Soft Training Treats
- For dogs that love a soft treat, BLUE Bits are tender, bite-sized morsels that are the perfect size for training; plus, with DHA to help support cognitive development, they’re an ideal puppy treat
- Wholesome Ingredients
- These dog treats don’t contain any chicken (or poultry) by-product meals and are free from corn, wheat, and soy; plus, they’re free from artificial preservatives like Propylene Glycol and colors like Red Dye 40
- Healthy Dog Treats
- Blue Buffalo natural dog treats feature the healthy, wholesome ingredients you’ll love feeding as much as they’ll love eating
- Contains
- One (1) 19-oz bag of BLUE Bits Natural Soft-Moist Training Dog Treats, Beef Recipe
- America'S Number 1 Training Treat
- Based on Nielsen's unit sales data over a 52-week period
Made with real beef as the first ingredient. Soft, semi-moist texture that's great for all dog age ranges. Free of soy, corn, and artificial ...
That being said, there is no reason to believe that the treats aren't safe. The problem arises when grain-free and boutique brands (note that ...
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“Blue Buffalo Bits Soft Dog Treats Review: Are These Natural DHA ...” · YouTube
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