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#3 in Best Dog Treats

Blue Buffalo Bits Soft Dog Treats for Training, Made with Natural Ingredients & Enhanced with DHA, Beef Recipe, 19-oz Bag

Blue Buffalo

Best for

Best soft training treat at scale

Amazon rating

★★★★★4.8(13,862)

Amazon aggregate, one input among many in the Verdict Score

Verdict scoreGreat
80/ 100

Based on 1 trusted source

Current price

$13.39

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Updated May 14, 2026 · 1 min read

Blue Buffalo Bits Soft Dog Treats for Training, Made with Natural Ingredients & Enhanced with DHA, Beef Recipe, 19-oz Bag

Sources behind this verdict

10 reviewers weighted by source trust

Methodology →

The consensus

What reviewers found

Synthesized across the trust-weighted source mix below.

Across the reviewers we read, Blue Buffalo Bits in the beef recipe has one of the strongest verified-purchase profiles in the category — 4.8 stars across nearly 14,000 Amazon reviews — and a r/puppy101 poll thread on favorite store-bought training treats explicitly names Blue Bits with positive sentiment. Reviewers on Walmart and Target consistently describe the same things: soft, semi-moist, easy to break in half for small dogs, and accepted by picky eaters. The disagreement worth surfacing is around the Blue Buffalo brand itself.

What reviewers liked

  • 4.8-star average across roughly 14,000 Amazon reviews — among the strongest verified profiles in the category
  • Endorsed by name in r/puppy101 training-treat threads
  • Soft, breakable texture is well suited to small dogs and rapid training reps
  • Real beef listed as first ingredient; includes DHA
  • Contains brown rice and oatmeal, sidestepping the grain-free DCM concern flagged elsewhere

Where it falls short

  • High-trust r/dogs and r/DogAdvice threads raise ongoing Blue Buffalo brand controversies
  • A r/puppy101 user reported persistent puppy diarrhea after switching to Blue Buffalo
  • Some reviewers note pieces dry out quickly once the bag is opened
  • Larger than ideal for very small breeds without breaking in half

Across the reviews

Synthesis · not our verdict

Across the reviewers we read, Blue Buffalo Bits in the beef recipe has one of the strongest verified-purchase profiles in the category — 4.8 stars across nearly 14,000 Amazon reviews — and a r/puppy101 poll thread on favorite store-bought training treats explicitly names Blue Bits with positive sentiment. Reviewers on Walmart and Target consistently describe the same things: soft, semi-moist, easy to break in half for small dogs, and accepted by picky eaters.

The disagreement worth surfacing is around the Blue Buffalo brand itself. High-trust threads in r/dogs and r/DogAdvice rehash the brand's history of consumer complaints and the broader grain-free DCM conversation, and a r/puppy101 post specifically describes a puppy developing persistent diarrhea on Blue Buffalo that resolved after switching brands. Other commenters in the same threads report years of uneventful feeding. The treats include grains (brown rice, oatmeal), which somewhat sidesteps the grain-free DCM concern flagged for other Blue Buffalo lines.

For most adult dogs without known sensitivities, the consensus is positive — these are a workable, widely available soft training treat. For puppies or sensitive dogs, the community signal suggests buying the smallest bag first.

Key specs

Source: Amazon listing
Real Beef First
BLUE Bits dog training treats are made with delicious real beef as the first ingredient making them an ideal reward for your best friend’s best behavior
Soft Training Treats
For dogs that love a soft treat, BLUE Bits are tender, bite-sized morsels that are the perfect size for training; plus, with DHA to help support cognitive development, they’re an ideal puppy treat
Wholesome Ingredients
These dog treats don’t contain any chicken (or poultry) by-product meals and are free from corn, wheat, and soy; plus, they’re free from artificial preservatives like Propylene Glycol and colors like Red Dye 40
Healthy Dog Treats
Blue Buffalo natural dog treats feature the healthy, wholesome ingredients you’ll love feeding as much as they’ll love eating
Contains
One (1) 19-oz bag of BLUE Bits Natural Soft-Moist Training Dog Treats, Beef Recipe
America'S Number 1 Training Treat
Based on Nielsen's unit sales data over a 52-week period

What customers say

2 verified voices
Made with real beef as the first ingredient. Soft, semi-moist texture that's great for all dog age ranges. Free of soy, corn, and artificial ...
Supportingvia r/PetGearReviews
That being said, there is no reason to believe that the treats aren't safe. The problem arises when grain-free and boutique brands (note that ...
Supportingvia r/DogAdvice

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Video review

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Blue Buffalo Bits Soft Dog Treats Review: Are These Natural DHA ...” · YouTube

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