Good Natured Brand | Carpet Deodorizer & Freshener Powder | 31 oz Pet Odor Eliminator for Strong Odor & Pet Urine | Fresh Natural…
Best for
Best for carpets
Amazon rating
Amazon aggregate, one input among many in the Verdict Score
Current price
$22.09
Updated Jun 27, 2026 · 1 min read
Sources behind this verdict
10 reviewers weighted by source trust
The consensus
What reviewers found
Synthesized across the trust-weighted source mix below.
Good Natured Brand is a carpet deodorizer powder rather than a spray, and across the reviewers we read its appeal is scent-driven refreshing of whole carpeted areas. r/CleaningTips users describe it as 'a breath of fresh air' with eucalyptus and lemon oils, and r/Pets reviewers say the difference after treating downstairs carpets and sofas was 'astounding.' It's positioned as a pet-safe, nice-smelling option for routine deodorizing rather than emergency urine cleanup.
What reviewers liked
- Multiple community reviewers praise the lemon-eucalyptus scent and whole-carpet freshening effect
- Marketed as pet-safe and easy to apply across large carpeted areas
- Strong review volume (~10k Amazon) for a niche powder format
Where it falls short
- A powder format means it's carpet-only and not for hardwood, upholstery, or spot urine treatment
- No high-trust expert testing appears in the signals to validate odor-elimination claims
- Community members raise price concerns relative to basic baking-soda fresheners
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Good Natured Brand is a carpet deodorizer powder rather than a spray, and across the reviewers we read its appeal is scent-driven refreshing of whole carpeted areas. r/CleaningTips users describe it as 'a breath of fresh air' with eucalyptus and lemon oils, and r/Pets reviewers say the difference after treating downstairs carpets and sofas was 'astounding.' It's positioned as a pet-safe, nice-smelling option for routine deodorizing rather than emergency urine cleanup.
- Powerful Deodorizing & Lasting Freshness - Harness the effective cleaning power of GNB's Carpet Freshener Deodorizer. This superior deodorizer and cleaner eliminates strong odors for long-lasting freshness.
- Advanced Pet Odor Eliminator - Struggling with persistent pet odors? Our carpet odor eliminator neutralizes strong smells from pet urine, feces, vomit. It restores a pleasant environment with an effective formula, safe for homes with pets and children.
- Refreshing Natural Lemon Scent - Delight in the refreshing aroma of lemon and eucalyptus with our mom-approved pet friendly carpet refresher. Its long-lasting scent revives your living spaces and transforms your home into a haven.
- Easy Application, Deep Cleaning - Unleash the power of effortless cleaning with our multi-purpose powder. Simply sprinkle, wait, and vacuum to reach deep into the fibers of your carpets, rugs, upholstery, and even mattresses. Enhance your vacuum's ability to lift dirt and fur for a thorough clean.
- Eco-friendly - Embrace Flora's commitment to sustainability and GNB's mission of fostering a cleaner and greener future. Our eco-friendly cleaning products made in the USA offer a stronger yet environmentally-friendly alternative to chemically harsh products. Join us in creating a healthier home and a cleaner planet.
I've been using the good natured brand carpet freshener, and it's been a breath of fresh air (literally). It has eucalyptus and lemon oils, so the scent is ...
Looking for a pet-safe, GOOD smelling deodorizer (heck, I'll even go for one that is scent free) for the occasional carpet coverage.
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“Good Natured Carpet Deodorizer Review” · Removes Pet Urine ...
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