Are expensive towels actually worth it?

Mixed signal. Good Housekeeping's bath-towel testing found budget Utopia sets perform well enough to recommend, while Architectural Digest praises Brooklinen's Super-Plush for a robe-like feel. But a notable r/BuyItForLife thread documents Brooklinen Super-Plush thinning after just months, so price does not guarantee longevity in reviewer reports.