Are off-brand sticky notes a reasonable substitute for Post-it?

Reviewers are split. Verified-purchase customers and r/randomquestions commenters argue 3M's adhesive is meaningfully better and more reliable, while r/stationery threads point out that generics are fine for low-stakes desk use. The consensus is to stick with Post-it Super Sticky for vertical surfaces or anything that needs to survive being moved, and use generics for disposable desk reminders.