How long does a self-tan actually last?

Mainstream press and verified-purchase reviewers converge on roughly 5–7 days for a developed mousse tan like Bondi Sands or St. Tropez Express, with fade quality depending heavily on exfoliation and moisturizing habits. Gradual lotions fade faster but are designed to be reapplied every 1–3 days, so the overall look is maintained continuously rather than peaking and washing off.