How much should I expect to pay for a good body lotion?

You don't need to spend a lot. The drugstore tier ($7–$20) — CeraVe, Eucerin, Nivea, AmLactin — consistently outperforms or matches pricier options in specialist-community discussions. Luxury entries like Moroccanoil and Biotherm draw praise mostly for scent and sensorial experience rather than measurably better hydration.