What GSM is best for a bath towel?

Reviewers across Good Housekeeping and Homes & Gardens generally describe 500–700 GSM as the sweet spot for everyday use: dense enough to feel plush and absorbent, light enough to dry between showers. Towels in the 800+ GSM range (like Brooklinen's Super-Plush 820) feel more hotel-like but reviewers consistently flag long dry times. Sub-400 GSM Turkish flat-weaves are very different products — thin, fast-drying, travel-oriented.