Will the color fade in direct sun?

This is the most common complaint across the data. One r/TwinCities user reports significant fading on a no-name plastic Adirondack within a couple of years. By contrast, multiple r/BuyItForLife and r/Costco threads cite Polywood-branded chairs holding color for 5+ years. Translation: UV-stable pigment quality is the single biggest differentiator between premium and budget HDPE, and the cheap end of the market is where fading complaints concentrate.