Pureology Hydrate Shampoo - For Dry or Color Treated Hair, Moisturizing Shampoo For Hydration & Softness, With Rose Extract &…
Best for
Best for color-treated hair
Amazon rating
Amazon aggregate, one input among many in the Verdict Score
Current price
$26.60
Updated Jun 27, 2026 · 1 min read
The consensus
What reviewers found
Synthesized across the trust-weighted source mix below.
Across the verified-purchase reviewers we read, Pureology Hydrate posts a 4.6 average over roughly 18,900 ratings, with customers specifically citing color retention and added softness on dry or dyed hair. Its sulfate-free, vegan formulation is the core of its appeal for anyone protecting a salon color. We note that the available data was limited to retailer ratings, so the color-protection and hydration claims could not be cross-checked against independent testing.
What reviewers liked
- Sulfate-free and vegan, positioned for color protection
- Strong 4.6 average over roughly 18,900 verified-purchase ratings
- Reviewers cite improved softness and color retention
Where it falls short
- High price per ounce
- Lathers less than traditional sulfate shampoos, per reviewers
- No independent testing in the data to verify color-safe claims
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Across the verified-purchase reviewers we read, Pureology Hydrate posts a 4.6 average over roughly 18,900 ratings, with customers specifically citing color retention and added softness on dry or dyed hair. Its sulfate-free, vegan formulation is the core of its appeal for anyone protecting a salon color.
We note that the available data was limited to retailer ratings, so the color-protection and hydration claims could not be cross-checked against independent testing. Reviewers value the concentrated formula and pleasant scent, while some flag the high price per ounce and that, as a sulfate-free shampoo, it lathers less than they expect.
- Moisturizing & Hydrating Shampoo – Delivers intense hydration for dry or color-treated hair, improving softness & shine.
- Sulfate-Free & Color-Safe – Gently cleanses while preserving vibrant color.
- Provides 3X More Moisture – Helps restore hydration for soft, touchable, healthy hair.
- Leaves Hair Looking Healthy & Radiant – Enhances smoothness & shine with rose extract & green tea.
- 100% Vegan & Salon-Quality – Free from sulfates, parabens & mineral oils. Trusted by salons.
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