Virbac C.E.T.® Enzymatic Toothpaste| Tartar & Plaque Control for Fresh Breath | Pet Dental Care Toothpaste | Poultry Flavor, 2.5…
Virbac
Best for
Best enzymatic toothpaste
Amazon rating
Amazon aggregate, one input among many in the Verdict Score
Based on 3 trusted sources
Current price
$11.89
Updated May 15, 2026 · 1 min read
Sources behind this verdict
10 reviewers weighted by source trust
The consensus
What reviewers found
Synthesized across the trust-weighted source mix below.
Across the reviewers we read, this standalone Virbac C.E.T. tube is the most-recommended enzymatic toothpaste full stop. In an r/dogs comparison thread one user wrote they had tried Virbac, Beaphar, and Arm & Hammer and concluded Virbac C.E.T.
What reviewers liked
- ~18,000 Amazon reviews at 4.6 average is the strongest verified-purchase signal in the toothpaste subset
- Dual-enzyme formula consistently cited by name across r/dogs, r/puppy101, and r/Pomeranians as the vet-recommended baseline
- Poultry flavor reportedly well-accepted by reluctant brushers per r/shiba and r/Pomeranians threads
- Better value per ounce than the kit if you only need paste
Where it falls short
- Not VOHC-approved according to discussion in r/dogs, despite the 'gold standard' reputation
- r/CatAdvice users report sporadic tube-quality complaints (black residue)
- Poultry flavor unsuitable for poultry-allergic dogs
- Does not include a brush — beginners should buy the kit version instead
Across the reviewers we read, this standalone Virbac C.E.T. tube is the most-recommended enzymatic toothpaste full stop. In an r/dogs comparison thread one user wrote they had tried Virbac, Beaphar, and Arm & Hammer and concluded Virbac C.E.T. was 'definitely the best.' r/puppy101 commenters describe years-long use on vet recommendation with visibly reduced plaque buildup. The dual-enzyme glucose oxidase / lactoperoxidase system is what reviewers and the cited dogwoodanimalhospital.com write-up point to as the mechanism behind its reputation.
The same VOHC-status caveat raised against the Virbac kit applies here — one r/dogs thread surfaces this directly — and a former vet-clinic employee in r/dogs offers the useful counter-framing that mechanical brushing matters more than the paste in any case. r/CatAdvice has scattered complaints about tube quality.
Buy this version if you already have a brush you like and just need the paste; buy the kit version (B004ULZ2PI) if you're starting from zero.
- For Dogs And Cats
- Enzymatic toothpaste specifically formulated using an enzyme system for dogs and cats to reduce plaque, freshen breath, and ensure a clean mouth. Poultry flavor pets love
- 100% Safe
- Includes no foaming agents, so this toothpaste is safe for pets to swallow
- Vet Recommended
- Virbac is the #1 Recommended dental brand by Veterinary professionals; Made in the USA
- Use With A Toothbrush
- Use a soft-bristled toothbrush such as the C.E.T. Dual-Ended Toothbrush. Apply daily or as directed by your veterinarian. Your veterinarian may give you specific directions; follow this professional advice closely
- Satisfaction Guaranteed
- Virbac is committed to your experience of great satisfaction with our products. Let us help with your questions and we would love to hear your comments at 1-844-484-7222
- Highlight 6
- Contains the C.E.T. Dual Enzyme system to inhibit the formation of plaque.
I've been using Virbac CET for years. My vet recommended it. I think it's helped keep plaque buildup minimized. My vet also stresses the ...
I've seen Virbac CET on Chewy and mentioned in other threads but my hesitation with this brand stems from reviews claiming a black substance ...
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“Tartar & Plaque Control for Fresh Breath” · Pet De
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