Virbac C.E.T.® Oral Hygiene Kit for Dogs | Poultry-flavor Toothpaste | Fingerbrush and Pet Toothbrush
Virbac
Best for
Best overall
Amazon rating
Amazon aggregate, one input among many in the Verdict Score
Based on 3 trusted sources
Current price
$14.00
Updated May 15, 2026 · 1 min read

Sources behind this verdict
10 reviewers weighted by source trust
The consensus
What reviewers found
Synthesized across the trust-weighted source mix below.
Across the reviewers we read, Virbac C.E.T. is the name that comes up first in nearly every veterinary-adjacent discussion of dog dental care. In r/puppy101 and r/AskVet threads, owners repeatedly cite their own vets recommending the brand, and r/shiba and r/Pomeranians users echo that their dogs accept the poultry flavor without much fuss.
What reviewers liked
- Most consistently vet-recommended brand across r/dogs, r/puppy101, r/AskVet, and r/shiba threads
- Complete starter kit includes enzymatic paste, dual-head brush, and fingerbrush — no second purchase needed
- Poultry flavor is well-tolerated; r/Pomeranians and r/shiba users report dogs actively cooperating with brushing
- 4.6-star average across ~6,000 verified Amazon reviews backs up community sentiment
Where it falls short
- One r/dogs thread notes Virbac C.E.T. is not on the VOHC approved-products list, contradicting its 'gold standard' reputation
- r/CatAdvice users report occasional black-residue complaints in some tubes
- Poultry flavor is a non-starter for dogs with chicken allergies (an r/AskVet thread discusses this directly)
- Included full-size brush is too large for very small breeds, per Chewy reviewer feedback
Across the reviewers we read, Virbac C.E.T. is the name that comes up first in nearly every veterinary-adjacent discussion of dog dental care. In r/puppy101 and r/AskVet threads, owners repeatedly cite their own vets recommending the brand, and r/shiba and r/Pomeranians users echo that their dogs accept the poultry flavor without much fuss. This particular SKU bundles the enzymatic paste with both a long dual-head brush and a fingerbrush, which is why it tends to be the kit reviewers point newcomers toward.
The disagreement worth surfacing: one r/dogs thread points out that Virbac C.E.T. is not on the VOHC (Veterinary Oral Health Council) approved-products list, which prompted some users to question the brand's gold-standard reputation. r/CatAdvice also flags occasional reports of a black residue in the tube. Most replies in those same threads still defended the product based on years of personal use and vet endorsement, but the inconsistency is real and worth noting.
For most owners starting a brushing routine, the combination of a complete kit, a flavor dogs tolerate, and the broadest vet-community endorsement makes this the safest first purchase across the reviewers we read.
- #1 Brand Chosen By Veterinarians
- Proven effective and trusted for over 30 years, C.E.T. is the top recommended dental brand by veterinary professionals to reduce plaque & tartar buildup
- Highlight 2
- Dual-sided toothbrush designed specifically for canine mouths with soft bristles for comfortable brushing
- Highlight 3
- Long handle with reverse angle allows for easy use and soft bristles for comfortable brushing while the finger-brush slips over finger for ease of use and better control
- Highlight 4
- Great tasting poultry-flavored toothpaste is ideal for dogs and cats that quickly build up plaque and tartar
- Highlight 5
- Complete kit with everything pet owners need to start a program of regular oral hygiene for their dog or cat. Ideal to help acquaint dogs/cats and their owners with the tooth brushing experience
I just checked the VHOC approved products list, and I think it's so weird that Virbac has been highly recommended by most of the vets we ...
I've seen Virbac CET on Chewy and mentioned in other threads but my hesitation with this brand stems from reviews claiming a black substance ...
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“Virbac Oral Hygiene Kit Review” · YouTube
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